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MonsterInsights is not the best Google Analytics plugin just for nothing. It’s already packed with features, but the WordPress plugin won’t rest on its laurels. MonsterInsights integration continues to grow, making the analytics plugin stronger than ever.
The key is in listening to its users, taking into consideration all the requests received. And this time around, GiveWP and Restricted Content Pro form part of the growing list of MonsterInsights integration users can take advantage of.
GiveWP is considered to be one of the best donation plugins for WordPress. It allows collection of donations, processing of credit card payments, setting up recurring contributions, managing donors, and building customized donation forms. Mission Paws’ible, one of our clients, uses the platform for those who want to donate to help Bali’s animals in need.
Restricted Content Pro is a WordPress membership plugin for websites offering exclusive content to members. Using the platform, you can create membership levels and manage users from a dashboard. It also supports Stripe and WooCommerce.
MonsterInsights latest Integration with GiveWP and Restricted Content Pro
MonsterInsights’ integration with GiveWP and Restricted Content Pro happened because a lot of users requested support for the two platforms. There’s no doubt that the analytics plugin is already presenting essential data used for decision making. But with the complex activities involved for users of GiveWP and Restricted Content Pro, there’s a need to gather more information.
If you’re a GiveWP user, for instance, you would want to see a donation campaign’s performance and make adjustments to make your fundraising a success. You’ll also want to see which content is converting well and adjust your content strategy accordingly.
A membership site using Restricted Content Pro would want to identify which membership tier is getting more subscriptions and pinpoint the reason behind it.
MonsterInsights eCommerce Addon Data Tracking
The new MonsterInsights integration means GiveWP and Restricted Content Pro users can activate eCommerce Data Tracking. All users need to do is to follow some instructions and start the integration with a switch. No coding required.
Once MonsterInsights have gathered sufficient data, an eCommerce Report will be displayed on the WordPress admin panel, presenting data for conversion rate, transactions, average order value, and more valuable information.
With the report presented, users will have a quick view of what’s happening with the business and use it as a jump-off point for deeper analysis.
Understand Your Customers and Your Business Better
The insights presented on the eCommerce Report will help you understand your customers, members, or donors better. You could also further look into optimizing your processes. The information in your hands helps you make informed decisions and take appropriate actions.
As a GiveWP user, you can identify which demographics give more donations and use that information when targeting your audience. You could pinpoint at which stage of the donation process are things falling out. It could be the payment processing, the duration of the process, et al.
Restricted Content Pro users will determine which content resonates with your visitors and converts to members. You could uncover the issue of abandoned carts. And even figure out how much your members are willing to pay.
Final Words
The MonsterInsights integration with GiveWP and Restricted Content Pro is a valuable tool that any non-profit and membership business should consider investing in. Of course, you could gather data via different channels, but that will eat up the time you could spend on other essential matters. That’s why at Aureum Hospitality Advisers, we recommend taking advantage of the better solution available to you.
