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First Things First: What is Email Marketing?
Email marketing is plain and simple sending a commercial message via email to people who signed up for your mailing list. The receivers are usually people who already have experience or involvement with your company or blog site. Often, the main objective of sending emails is to stay in touch with your audience, to send updates about your business, or to alert your database to promotions or happenings. One great way to take advantage of this advertising technique is by growing your email list.
What is an email list?
An email list is a list that contains several emails of customers and visitors that the company or site has gathered over time. These email owners are the ones who allowed receiving updates and specific details about the business sent straight to their inboxes.
With the help of for example WP Forms, you can encourage your visitors to sign-up for your list in a few clicks. It’s like building a connection with people that are interested in what you’re offering, which ultimately could result in future trades and traffic deals.
Why Building An Email List Is Important
Building an email list has been a proven marketing strategy among growing businesses worldwide. With the aid of the internet, connecting providers and customers have never been so easy and convenient. Unlike when using social media such as Facebook, Twitter, and Instagram in advertising one’s products and services, email is 6 times more likely to garner higher click rates.
It is not only essential to have a quality email list, but also to use it. Sending out a regular email update will keep your business on top of mind among consumers despite many competitions and obstacles on the way. Here are some of the reasons why it is critical for every business today to have an email list:
Email Is Purposeful And Targeted
The first thing a business, blogger, or any individual that offers products and services on the net needs to understand is that people signed up and agreed to receive newsletters from them because they are interested in what they have to offer. One great thing about emails is that they can be personalized while still being professional. Do not be afraid to create purposeful advertisements, because, in this way, your potential consumers will feel your eagerness to provide a quality output.
In terms of promotion, email gets more engagement from visitors because it goes directly to their inbox. It will remain unread until they are acknowledged so there is a bigger chance of getting attention compared to if you choose to promote on social media networks. If you are consistent in providing quality engagement and content to your email list, there is a bigger chance that these potential customers will even help you promote to gain more subscribers.
Email Is Personal
Another great character of emails is that they are personal. Public advertisements and campaigns are easy to ignore because they are not directly for anyone to give attention to, but rather for the whole public. With email newsletters, the recipients can ask questions if they have confusion or inquiries about a specific offering. There is also less to no pressure at all because the messages are only available for the sender and receiver, thus providing subscribers the confidence in addressing any concerns.
It is also easier to pitch new available products and services to the right audience on your list which often results in a higher conversion rate. Most e-commerce companies send their consumers regular emails that contain offers, coupons, and available products that they might like to buy depending on their previous purchases.
You Own Your Database
Technology is constantly evolving every day and it’s hard to keep up with all of the changes happening. One thing to always keep in mind as a business owner, blogger, or service provider is that your email list is yours and can save you in the future. Even if you are at the top of the ranking in algorithms right now, there are no guarantees that tomorrow will still be your day. However, if you have a quality mailing list to promote your products and pitch campaigns and advertisements, you could always find your way back to the top.
Keep in mind though that email list building is a crucial process. Every person has a different interest so it is important to opt-in for a more universal yet intimate approach. Nothing is more engaging than being direct and informative. Keep in mind that the amount of traffic and deals that you will be getting depends on how you brand your own business.
What Do You Need To Start Building An Email List?
Building an email list is not as hard as you think. With a few simple steps, you will be able to start marketing your product and services in a more professional yet profound way. First, here are the things that you should have before you start:
- A blog site or website to work on
- An email marketing service to help boost your promotion
- A high-converting opt-in form for your landing pages
Once you’re done setting up these factors, you can now start building up your mailing list.
Choosing The Best Email Marketing Service
With the continuous growth of online marketing today, a lot of email marketing services have also come to provide aids and help in terms of promotion. Various tools offer different features that would help websites and blog sites increase their traffic. Keep in mind that what you should be looking for is the one that has all of the great features.
Email Marketing Service from SendinBlue
One powerful option is SendinBlue. It is a reliable software that helps growing businesses in creating connections and relationships among their audiences. Many reviews confirm its great features like its design tools, contact management, and more.
SendinBlue’s features not only help you create powerful email templates to keep your audience engaged. Some of its other features are:
- Customizable forms
- Customizable set-up design, message deliverability, engagement, etc
- Automatic segmentation
- Facebook Ads, and more
Opt-in Forms to Grow Your Mailing List: WPForms
For beginners, WPForms is a popular plugin due to its accessibility and easy-to-understand design tools. With just a few clicks, you can effortlessly create an appealing subscription form to start building your mailing list.
Another great feature of this popular WordPress plugin is its integration with other marketing solutions, such as Mailchimp, Convertkit, and MailerLite and now also with SendinBlue. Plus, you can also integrate payment gateways like Paypal and Stripe if you want to make direct sales from your forms. These are just some of the many features that make a website owner’s life easier (without needing any coding skills).
Integrating WP Forms And SendinBlue.
As mentioned, WP Forms and SendinBlue are a great combination in building your mailing list and keeping your audience up to date with your latest updates. With their easy integration process, you can now simply update your subscribers whenever there are new posts and products on your site in a much faster and organized way.
Final Words
The value of building up your mailing list is often underestimated. Many businesses only realize this once they are seeing a drop in traffic to their website. Don’t wait for that day to come and build a great connection with your audience now. Activate an email marketing strategy and get started today!
