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SEO doesn’t stop with choosing your keywords and optimizing your content. Tracking the performance of your target key phrases is just as important. In this article, we highlight our favorite rank tracking tool: Semrush’s rank tracking.
SEO optimizing articles is an important technique for many business owners to promote their products and services. It primarily means optimizing a website for target keywords to appear in searches on the internet related to what the page has to offer. A well-executed SEO strategy helps to increase the visibility of a web page on search engines. And Semrush’s rank tracking tool helps you to adjust your SEO strategy based on your keywords’ SERP ranking performance.
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What is Rank Tracking?
When you publish an article online, your goal is to make sure that it is at least on the first page of search results and preferably in the top 3. Google is continuously changing its search algorithm and becoming smarter over the years. Its sole purpose is to give its visitors the information that they are looking for, therefore selecting the most relevant articles first. When you are a business owner, you will want to put your products or services where most people will be able to view them, right?
That is why rank tracking is crucial. Google’s search algorithm uses a ranking system based on keywords and the quality of a given article. Rank tracking determines the position of your website article and gives you the advantage of knowing how to improve your page. It also checks the accuracy of keyword placement, which links your article to a specific search.
Rank Tracking is needed in order to accurately follow the success or failure of any SEO efforts. Ranking improvements are some of the most common KPIs of SEO contracts because they clearly communicate the effect of an SEO campaign on a website’s online visibility.
Semrush
Rank tracking’s main purpose is to analyze the organic position of a keyword, how it works on the whole article, and how relevant it is to the given topic. Google ranking can change very often with millions of articles being added each day. Tracking will help you to see the progress of the article live in the system and its impact along with other sites.
Why is it important to track ranking?
Some creators might not track the ranking of their articles, but it is a very important process when it comes to SEO. It shows you the actual progress of the keyword alongside millions of other articles striving to reach the top spot.
It will help you balance your strategy depending on the reaction you are getting. You will also see the effectiveness of the given keyword, and if needed, decide to change it to another more accurate one to deliver a greater outcome.
It is also important to know the essence of keywords in SEO articles because it serves as a key for visitors to discover your page. Keywords need to be picked correctly based on relevance and accuracy. It is also important to use longtail niche keywords because those are often a lot easier to rank for. It’s better to rank high for a keyword with 1,000 impressions per month than to rank on page 3 for a keyword with 10,000 impressions per month.
How does the Semrush rank tracking tool work?
Semrush’s Rank Tracking is a trusted tool to follow the current progress of your keyword rankings. Not only does it determine your current position in the algorithm, but it also helps you:
Tracking ranking distributions
Semrush’s rank tracking tool shows the estimated traffic to your article and its current rank alongside other competitors.
Helps in Identifying best performing landing pages
It shows you the top-performing pages for a keyphrase and compares your site’s performance to them. You can also view the performance of other websites and their progress to see if rankings go up or down.
Shows competitor domains
Another important metric Semrush provides you with is a benchmark with your competitors. In a few simple clicks, you find out which other websites are competing with you, based on your target keywords.
Final Words
Rank Tracking is just one of the 40+ useful Semrush tool. If you’re serious about SEO, you should at least explore some of these tools with their 7-day free trial. All you have to do is sign up for an account and spend a week diving deep into all the reports and tools – check out Semrush Academy for free resources. Once the 7-day trial finishes, you can continue using the free version for up to 10 keywords. If you wish to track more, you can always upgrade your plan to keep your SEO on track with Semrush.
