SEO can be overwhelming. As much as it’s talked about, getting a grasp on your place in the internet can take a lot out of you. Fortunately, there’s something that can help plant you on Google’s radar. An SEO audit helps you determine where to go next. When performed by a professional, it allows you to figure out whether you want to take on the SEO journey yourself or outsource it to those who know optimisation best.
What Goes Into an SEO Audit?
At Aureum Hospitality Advisers we want what’s best for your brand. That’s why we perform in-depth SEO audits, tackling your content on and off the page.
Here’s what we’ll do when we perform an optimisation analysis:
- We run an audit report, identifying which areas can be improved upon.
- Then we identify how to improve technical SEO, addressing broken links, href errors, page speed and more.
- Next, we review how to improve on-site SEO. Think of researching the best keywords, SEO titles and meta descriptions for your website. We audit things like image alt text and internal links as well.
- Lastly, we address off-site SEO with a focus on backlinks. We analyse existing backlinks and identify potential partnerships for building more backlinks.
Social media goes hand in hand with a successful SEO strategy. You may want to manage your own social media, and we get that. Just keep in mind that my team does offer these services if you ever feel like you need them. Whichever SEO package you choose, you can count on profile audits and Google Analytics optimisation. All in all, an SEO audit puts you in a place to propel your online presence forth.
The Benefits for Your Business
If you feel like you can do the optimisation thing on your own, I believe you should honor that sentiment! Still, investing in a professional SEO audit gives you a sturdy starting point. You can learn where to go next and whether or not it’s worth your precious time to tackle it yourself.
More specifically, an optimisation analysis helps you:
- Improve conversion rates
- Heighten your SEO standpoint
- Unearth new revenue routes
- Identify and resolve any on- and off-page problems
- Enhance usability and visibility
At the end of the day, a search engine optimisation audit helps you determine what’s most important in your brand’s marketing strategy. How far off are you from reaching your business goals? What next steps do you need to achieve to make the grade?
Do It Yourself or Hire a Search Engine Pro?
Do you want more time to focus on other efforts, or would you rather preserve your finances for when you need them most? Your brand is yours, so these questions are personal. We’re not here to sway your goals. Rather, we’re here to help you reach them with the gusto you deserve. Whatever you choose, you’ll have a benchmark strategy to get the SEO train rolling.
The Reality of SEO Optimisation
SEO is an ever-evolving industry. As such, optimising your website, writing killer website content and social media presence is not a one-off agenda. It’s a field you must feed, just like the business it all links back to. That’s why investing in an SEO audit makes so much sense. If you want to make waves with the search engine giants of today, you must swim with strategy in mind.
